Life is a journey of discovery. Trying to find our way through everything that life throws at us. Trying to find out who were are or who we want to be. Around every corner there is something that makes us who we are.

Boudoir is part of that discovery. It allows us find a side of ourselves that was forgotten, lost or that we didn’t know was there in the first place. It may push us out of our comfort zone. Helping us find out that we are brave. It may give us a place to truly feel comfortable and accepted.  There is nothing more beautiful than watching someone discover that they are more beautiful than they realized.

The beautiful Miss M…

- Brianna (photos by Ewan)

Hair and makeup : Makeup by Brittany.


I remember the blood. And the dog who peed on the floor. Not really much else. When I think back to sitting beside Ewan while he got his 2nd tattoo that’s really all I can remember. Yet it was enough to terrify me for years. I wanted a tattoo. Badly. But I had somehow convinced myself that it was worse than giving birth to my kids. Or being carved up with a chain saw. In my head it was going to be the death of me. Even so….I still wanted one.

As the years went on that desire in me only got bigger. I had planned out a full sleeve. Half a leg. And a myriad of other designs. I have always wanted to be covered in tattoos. Now I just needed to figure out how to get the courage to do it.

As our 10th wedding anniversary approached Ewan casually suggested we should get tattoos in Paris. “Sure” I said, half asleep. Or half crazy. Definitely only half listening. A few minutes later realizing what I had agreed to, I panicked. I started sweating. I felt sick to my stomach. I was trying to think of a million ways to get out of it. But Ewan just smiled and told me it would be okay. It was time.

And so for our anniversary we did it. Ewan went first and fell asleep. Twice. Whether the jet lag or just his calm demeanour, he didn’t seem to notice that it was even happening and drifted in an out of sleep. I, on the other hand, grew more anxious with each passing minute and tried to plot my escape route. When it was finally my turn I tried to look away but couldn’t. It was like watching a train crash. Or someone getting kicked in the crotch in slow motion. I couldn’t stop watching. I was mesmerized (while terrified). I wish I could write here that it was the best experience of my life or that it didn’t hurt. But that would be a ridiculous lie. Because, truly, it hurt like hell! And I got dizzy and somehow ended up laying down with orange juice in my face. But even though it was scary and hurt, that’s not what I remember. I remember being proud that I went through with something that scares me. I remember the huge smile on Ewan’s face as we did something special together for our anniversary. And every time I look down at my wrist I remember him. All ten years. The good. The bad. The silly and mad. And I smile because even if wasn’t a pretty experience, it was a special one. With the man of my dreams. Now all I need to do is figure out how be brave once again and get over my fears. Because Miss N here inspires me. I hope to one day be covered in as much beautiful artwork as she is. Facing what scares me. Finding my courage. And showing the world exactly who I am.

- Brianna (photos by Ewan)


10 years. How has it already been 10 years?!

A decade ago today, Ewan and I stood in front of our friends and family and promised to love each other forever. For better for worse. Richer and poorer. And all the things they make you say in your vows. Little did we realize at the time all that life was going to throw at us in those 10 years. Good and bad. Happy and sad. Lots of losses. Lots of successes. Two beautiful daughters. And our business. The day we got married our dreams of running our own company were just that, dreams. But how that quickly changed….

A few short months after we were married we started our company. Our business cards had a photo of a clock on them that really made no sense. Our computer was so old and slow that it took 2 full days just to load a wedding. And we had no business experience. But we were determined. Dedicated. And weren’t going to let anything stand in our way.

And here we are today, ten years later. We are so thankful for every single client over the years. We have been lucky enough to travel the world. Meet amazing people. And make special friends along the way. Saying thank you to all of you just doesn’t quite seem like enough. But….thank you!

Today as we celebrate our 10th anniversary and are about to celebrate the 10th anniversary of our business, we want you to join in the celebration too. So as our gift to you….

Any boudoir session booked between September 1st and December 31st will receive 50% off the session fee (new bookings only).

No catches. It’s that simple. It’s our thank you to you.

Spaces are limited and the session must fall within these dates. Send us a note at info@lastfortypercent.com for more info and to book your session.

- Brianna

 * The fine print. VALID FOR NEW BOOKINGS ONLY (any sessions booked before this announcement date are not eligible for promotion). A $200.00 non-refundable/non-transferrable retainer and signed contract are required to book session. Spaces are subject to availability. Bookings are non-transferrable. Minimum purchase required. Sessions will take place at Last Forty Percent’s studio in London Ontario. Subject to all applicable taxes. 


This October we are taking our ‘do more | wear less’ boudoir workshop on the road to Edmonton. We have been lucky to see the very far West and the very far East of Canada, but this is a province we haven’t been to before. And we are looking forward to seeing its beauty!

2014 is a special year for us. It is our 10th wedding anniversary and the 10th anniversary of our business (2004 was a busy year). We have been so lucky to spend the last 10 years traveling the world. Meeting new people. And making new friendships along the way. All of these things possible because of our amazing clients. So even though it’s our anniversar(ies) we wanted to give a gift to you…..

We are giving away 1 free seat to our ‘do more | wear less’ boudoir workshop!

There are only 2 seats left and one of them is going to be filled by the winner of this giveaway.

So how do you enter to win?

* Share this post on the following social media outlets : Facebook, Instagram and Twitter. Take a screen shot or photo of where you shared it (or send us a link) and send them to us at info@lastfortypercent.com letting us know you’ve entered.  And don’t forget to like our page on FB (here) where we will be announcing the winner. The winner will be announced September 5th.

That’s it. It’s that simple.

What a crazy ten years it’s been. Thank you for joining us for the ride. And good luck on winning the free seat!

- Brianna

* The fine print : All entries will be entered into randomization software. The winner will be drawn at random. One entry per person, per day. Blog post link must be shared on the three social media sites listed above. Prize is for the workshop seat only. Accommodation, travel and all other expenses are the responsibility of the winner. Workshop seat has no cash value and is non-transferrable. Workshop seat is for the ‘do more | wear less’ boudoir workshop in Edmonton Canada, October 20/21 2014 only.